Where Marketing Takes You

[Mike Farley]

Sigma's range of fixed lens compact cameras based on the unique Foveon sensor has always had a logical progression. The widest lens, 19mm which is equivalent to a full frame 28mm, is on the DP1 model and successively longer lenses are on the DP2 and DP3. Now the company has announced a new Quattro camera with a 14mm lens which equates to 21mm, but what to call it? Why, the DP0 of course. Calling anything "zero" seems counter intuitive, but I am really looking foward to the launch of the DP-1 (minus one) fisheye model.

http://www.dpreview.com/articles/933406 ... mm-f4-lens